Nike Air Zoom Hyperslide is a new collaboration between Nike and Hyperice. The innovative recovery slide combines Nike’s Air Zoom cushioning with Hyperice’s heat and vibration technology to help athletes recover after training, competition, or long days on their feet. Designed for elite and everyday athletes alike, it introduces a new category of wearable recovery that blends performance, comfort, and technology.

Our scope was to develop the product’s brand identity and visual system. The creative direction focused on building a warm, inviting atmosphere while establishing strong visual connections to the product itself. This is most clearly expressed through the symbol, whose soft, sculptural form draws inspiration from the Hyperslide’s sole’s distinctive geometry. The imagery plays an equally important role, where some form studio took the sole’s flowing shapes and translated it into playful, sculptural forms that represented cushioning, vibration, and heat.

The color palette is anchored by a soft yellow and a vibrant orange, the latter inspired by the product’s integrated heat technology. A range of warm greys, paired with black and white, provides depth, clarity, and contrast, creating a visual expression that feels both soft and refined.

The resulting visual system was designed for flexibility across touchpoints and implemented across digital platforms and global communications for both Nike and Hyperice, creating a cohesive brand experience that supports the launch and reinforces the partnership between the two brands.