Wavr is an innovative Virtual and Augmented Reality company with roots in the game industry. They develop groundbreaking technologies based on extensive research within VR/AR space and the Computer Vision field. Their mission is to create innovative and engaging user experiences by pushing the boundaries of what games and applications in VR/AR-field could be in the future. We were asked to develop the brand identity as well as becoming a creative partner in order to further assist in the exploration of cutting edge technologies.
In our solution, we developed a design system that would scale across both physical, digital and virtual applications no matter the specific technical limitations in the respective medium. This was done by pairing a modernist logotype with strong recognisable geometric forms with an abstract living ever changing fifth element. Together these created the perfect mix of cool noir and high technology that perfectly positions Wavr as a brave and bold explorer of the very outer fringes of cutting edge technology.