Swedish design duo [Niklas Rosén Gustav Nordebrink] who specialize in creating design experiences for renowned and upcoming brands globally [i.e Polestar, Google, Apple, Hyperice, Opal Camera].

Nordic Behaviour Group (NBG) is a cutting-edge Swedish consultancy specialising in behaviour change to tackle real-world problems. Using a data-driven approach and leveraging the latest research in behavioural science, NBG offers a unique brand of strategic consulting grounded in scientific research and a collaborative approach. They provide evidence-based insights and strategies to public and private organizations, helping them facilitate behaviour change among citizens, customers, users, and employees.

We were honoured to be invited to create NBG’s brand strategy, brand identity, and digital experience from scratch in close collaboration with the founders. Drawing inspiration from the Nordic heritage, we developed a flag system that uses flagpoles to create a distinctive graphical language that can be playfully combined with the wordmark and typography. We also aimed to evoke a calming, almost mindful atmosphere inspired by the clouds and sea, which serve as a metaphor for the name and the connection between our Nordic countries.

Deliverables

Brand identity
Brand guidelines
Website
SoMe template

Wordmark, system
Color palette
Overview
Totebag
Wordmarks
Wordmark
The North sea
Detail
The Nordic flags
Website, responsive
Website, specifications
50% of the Nordics
Website, responsive
Social media system
Website
Business cards
Report cover
Folders
Folders
Apparel
Presentation template
Brand guidelines
Stationary
Overview

Browse

More projects

Nike × Hyperice
Nike × Hyperice Brand identity, Packaging
Doconomy
Doconomy Brand identity, Digital design system
Opal Camera
Opal Camera Brand identity, Website, Packaging
Levitate
Levitate Digital design
Today Mobility
Today Mobility Brand identity, Website
OneLab
OneLab Website, Digital product
2030 Calculator
2030 Calculator Digital product, Website
Alcoholic Vodka
Alcoholic Vodka Brand identity, Website, Packaging
Scania
Scania Digital design system, Website
Re-Store
Re-Store Brand identity, Digital product
SearchSystem
SearchSystem Brand identity, Website
Harry Atkins
Harry Atkins Brand identity, Website
Human Tokyo
Human Tokyo Brand identity, Website, Print
Deversify
Deversify Brand identity, Website, Print
Flagship
Flagship Brand identity, Website
Oppioo
Oppioo Brand identity, Website, App
Studio Sibling
Studio Sibling Brand identity
Acetrack
Acetrack Brand identity, Website, Packaging
A Day's March
A Day's March E-commerce
G-W Studios
G-W Studios Website
WAVR
WAVR Brand identity, Website
Studio Oker
Studio Oker Website
Swedish Stamp Club
Swedish Stamp Club Brand identity, E-commerce, Print