Danish brand strategist Troels Nørlem—known as T For Troels—partners with businesses and carefully curated creative teams (like us) to define, design, and build futures. He’s a firm believer that serious work can—and should—be seriously fun.

Given that our collaboration with T goes back in time, it felt natural for us to help him optimize and bring his brand identity to life. The scope of assignment also included the development of his new digital home that reflect his creative core and index his body of work with clients such as Google, Levitate, World Athletics, Copenhagen Marathon, and Goertek. The brand identity is functional, precise, and structured, while also injected with energy and playfulness with a wink–reflecting Troels’ creative leadership and joyful danish personality.

Note that this case study contains project visuals in specific mockups undertaken by Troels, working alongside other designers and creative studios, including Norgram, Tyge Vonsbaek, and Relay Studio.