Nike and Hyperice are taking warm-up and recovery to the next level with the retail launch of the Hyperboot, a wearable and mobile footwear innovation designed to help athletes perform at their best throughout training and competition. The two brands, known for their innovation in service of athletes, created the Hyperboot as a heat and dynamic air-compression massage tool that moves with athletes, helping them address their warm-up and recovery needs with minimal distractions — and without being constrained to a specific location or position.

We worked closely with Hyperice to craft a brand identity and visual design system for the Hyperboot brand that embraced and communicated the new product and collaboration with Nike. The system needed to be flexible enough to handle both brands seamlessly, while also defining a new expression that emphazises and communicates the technology behind the Hyperboot. Someform studio created a diverse range of visuals, encompassing product photography, animations, 2D motion graphics, and a complete launch film.

The system has been applied and implemented to everything from digital platforms, packaging, apparel, global communication, and events.